Twenty Years from now what will your industry look like?

Remember how life was back in good ol’ 1993? The internet was just a seed in the minds of some uni professors. Faxes were the order of the day. TVs were still boxes in the corner of the room. Google was what new babies did to communicate and Social Media represented the pub on the corner where journos hung out. So much has changed so rapidly in the past twenty years that the next twenty will need some pretty awesome imagining, I imagine. So take a minute now to jump in Dr Who’s Tardus and project yourself forward to 2033. Perhaps just focus on your own industry and nothing else for this exercise.

First question… “Will your industry even exist in twenty years?” If so, “How dramatic will the changes be that you look back on?”  I guess you may not be doing the same things, so if that is the case, “What do you think you will be doing?” (That is, assuming you are still fit and well and actively engaged both physically and mentally due to amazing advances in medical science and your own healthy lifestyle. In fact you are probably looking more youthful than you do today due to advancements in gene therapy.)

Beachtop ComputerTwenty years ago, when AT&T last made their predictions about the amazing advancements in technology they foresaw, they showed clips of people continents apart talking to each other via video phones on their computers whilst sitting on the beachfront; medical diagnosis via remote digital sensors; airline tickets, theatre tickets and other such events being booked and retrieved by phone and many other things that I thought were amazing back then, but are now a predictable part of our daily life. So what are your predictions? Because if you are too bogged down in the day-to-day tasks and one year plans pertaining to your industry to ever consider such alternative scenarios, chances are you won’t be prepared for the day your job disappears or your business is no longer relevant or sustainable.

Do you remember the very first Indiana Jones movie (“Indiana Jones and the Raiders of the Lost Ark”)? If you do, then you may also remember that scene where Indy was in a middle eastern marketplace facing this scary bunch of black-robed and masked ninja-type warriors all brandishing and swirling scimitars that you just knew he had no chance of defeating. So what did Indiana do in response? That’s right, he pulled out a gun and shot them. At that particular place and time the world’s best group of ruthless swordsmen were no match for one lone stranger carrying a gun. In other words… there’s no point being the best player in a game no longer being played. In times of rapid change like we are witnessing today, being better is often no longer the key… but being different may well be the new edge.

As we have often heard before, the only way to predict the future is to create it. If you wait for someone else to do it for you without giving it even a moment’s thought for yourself, then you are potentially waiting for that Mac truck to hit you between the eyes some time in the not-too-distant future, and you being that ‘deer in the headlights’ as it bears down upon you.

Here’s the value and beauty of imagining how your industry might look in twenty years. Any thought you give to what you can predict in your wildest imaginings twenty years from now, will mean that you are at least more prepared than the next person in your industry for the next five to ten years ahead. And by having one wary eye on that potentially fantastical future and its amazing developments, you may not only be more prepared than the next person, but better still you may even be one of those who either rides the change or drives the change.

There is a principle at play here that is based on the science of our brains and the unconscious triggers we give to it. It is called the Reticular Activating System (or R.A.S. as we know it). The premise being… ‘that which you focus on you get.’ For example, have you ever bought a brand new car, one which you had been waiting a long time to be the proud owner of, and the moment you took it for its first drive on the roads, everywhere you looked you saw the same make and model? (Of course they had always been on the roads previously but until you purchased and drove your new car, your brain and its reticular memory never had good reason to trigger or ‘activate’ them into your awareness). Or do you remember those first few months of new parenthood? Isn’t it funny how everywhere you looked following the birth of your new baby, it seemed as if your world was surrounded by mothers and/or fathers with babies?

Bunch of KeysOr have you ever lost your keys in your home and then ran around saying… “I can’t find my keys… I can’t find my keys,” and you were right. You couldn’t find your keys (or unconsciously wouldn’t) until you stopped saying you couldn’t find them, and took a big breath and then concentrated your mind on recalling the last place you visually remember laying them down.

So do yourself a favour right now. Project yourself and your industry right out there to the land of possibility twenty years from now, and conjure up some of your wildest imaginings and record them and save them in your computer. Do this exercise based on the foundational knowledge you have of your industry but without the boundaries of current practices, processes and protocols. And then get ready for the wild ride that’s ahead of you in the years to come. As a result, you may not be as blindsided as those around you, if you have already visualised riding on that bus. What’s more, you may even find yourself as one of the bus drivers of your future.

In light of this exercise, here’s a small prediction of my own for the world of deep level profiling that I inhabit. Having observed prototypes of what’s just around the corner courtesy of Google, in the form of glasses we will be wearing that can compute and talk to us in real time as we walk down the street (in the same manner that mobile phones and other handheld devices currently link us in real time to our exact whereabouts via GPS, our ability to text our friends, locate a restaurant, search the internet, check the weather or the current traffic flows in our city etc etc.)… my prediction is that every time we meet up with an acquaintance whom is wearing the same type of device as us, both sets of glasses will transmit and receive to each other the four or five key driving patterns of thinking that each person brings to their model of the world so that the levels of rapport and understanding gained the moment we open our mouths to chat with each other, will be instantly enhanced.

For example, if Joe with whom I am catching up for lunch, is more inclined to be someone who likes to reflect and think before launching into action; is mainly externally referenced in his decision making; thinks in detail rather than big picture and prefers an environment where he can work or talk undisturbed… then having received those ‘filters’ of Joe once my glasses have tuned into his transmission, upon greeting him I would recommend that he takes time to consider my suggestion of a restaurant that I and mutual friends have raved about while we are walking along the street chatting. I may also happen to mention that it has a very comprehensive menu filled with detailed descriptions of every dish that is available and is one of those places where there are quiet corners where patrons can catch up with their work without interruption if that is what they desire. I would certainly not ask Joe to make his suggestion without input from me or recommendation from our mutual friends, nor would I ask him to enter the first restaurant we happen upon, especially if it is one filled with noise and hubbub and people coming and going, and with basic menus of a few dishes that only have the barest of descriptions.

Now although I have demonstrated this restaurant scenario with Joe in fairly broad terms to make my point, I think you can appreciate how useful this would be to you if just prior to meeting up with Joe, your glasses were to say to you… “Joe Black – Ph 0411 XXX XXX – Reflecting; External; Depth; Individual Environment.” Voila, now you know just how to communicate with Joe in language that speaks directly to some of his main driving unconscious patterns, and therefore you have the ability to develop a far deeper level of unconscious rapport the moment you greet each other.

If you think this scenario seems too way out there to ever be real, you need to know that ‘smart glasses’ will be the next big thing in less than a year, and the unconscious insights on Joe are already possible today through profiling. All it may take in the future is someone willing to design the apps and connect the dots. Telepathy

And if I was to imagine what life may be like fifty years from now and not twenty, I wouldn’t even discount telepathy as a means to deeper level of understanding and trust. If only that were so today, I reckon the world would be a much kinder and more accepting place in which to live. But that’s what dreams are for.

I would love to receive your comments on what you predict you’ll see in your industry twenty years from now. Send them now to me care of as I will be interested to keep this dialogue going.

I think it’s high time for us all to imagine and create that future we want for ourselves and our loved ones, before it gets taken out of our control.

Until next time… Let’s seek to understand more and judge less.  Have a great week – Brian

Precision ProfilingWhat Makes You Tick?  Through ‘Motivational Fingerprinting’ we uncover what you do, how you do it and why you do it, and most importantly, the hidden patterns that lead to your success, and that of your staff.

About Brian Clark

Brian Clark is the principal director of Precision Profiling®.

He is a renowned practitioner, writer and speaker on building total customer cultures; values driven leadership and world best practice strategy and implementation.

He has been a guest lecturer on world best practice for the executive management programme at Monash University’s business college (Mt Eliza campus); an adviser to and key note speaker for the Singapore Productivity Association and a consultant to many major Australian and overseas corporations and government departments.

Read more about Brian Clark Here

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