‘Idealisation’ – A New Word with a BIG Meaning

Thank You WaterThere’s a new word to describe a wonderful movement that started here in Melbourne just five years ago which has been taking our country by storm. Idealisation – The Realisation of an Ideal through an Idea whose time has come. The cause that I speak of is Thankyou Water – until recently a little known social enterprise which is destined to have a global impact on the provision of safe water to those communities for whom safe drinking water, staple food and basic hygiene is a non-existent commodity. I know that the catch-phrase ‘Social Entrepreneurism’ has been bandied about to explain this new breed of thinking where ‘making a difference’ in the world goes well beyond just plain charity, but I believe that this new description of mine, “Idealisation,”  better describes the essence of what this amazing young team of social entrepreneurs is all about. Here’s a short history of their incredible journey so far… [Read more...]