The Hunger Project… Changing Mindsets – Changing Lives

Hunger Project LogoThe Hunger Project is setting a whole new pace for charities.  They are one of the most financially efficient ‘Not-For-Profit’ organisations on the planet. They are committed to spending less than twenty percent on overheads, which includes fundraising and administration, while they go about the business of changing both the lives of the donor-investors and their recipients as equal partners in the process. [Read more...]

Welcome to a deep, lasting consumer trend that will probably outlast your lifetime

Water ProjectSociety is heading towards a more sustainable, tolerant, progressive future. There are sweeping social and environmental changes that have been taking place this last decade that is being forced upon us by governments and consumers alike. And now it is taking shape as a business led movement driven by socially and globally aware employees; savvy investors for the future and inspired leaders of today. Just recently it was officially described as one of those deep-seated societal trends that we only see come our way every fifty or so years by the global trend tracking organisation Trendwatching in their September article “Demanding Brands.” So what is a demanding brand? [Read more...]

‘Idealisation’ – A New Word with a BIG Meaning

Thank You WaterThere’s a new word to describe a wonderful movement that started here in Melbourne just five years ago which has been taking our country by storm. Idealisation – The Realisation of an Ideal through an Idea whose time has come. The cause that I speak of is Thankyou Water – until recently a little known social enterprise which is destined to have a global impact on the provision of safe water to those communities for whom safe drinking water, staple food and basic hygiene is a non-existent commodity. I know that the catch-phrase ‘Social Entrepreneurism’ has been bandied about to explain this new breed of thinking where ‘making a difference’ in the world goes well beyond just plain charity, but I believe that this new description of mine, “Idealisation,”  better describes the essence of what this amazing young team of social entrepreneurs is all about. Here’s a short history of their incredible journey so far… [Read more...]