Executive Coach Briefings

Executive Coach Briefings

The Objective:

To assist the executive coach/mentor to better understand his/her client’s unconscious motivational drivers and language patterns prior to the commencement of the coach-client relationship.

The Challenge:

Often during the course of an individual executive coaching or mentoring programme, it can take a significant number of sessions before the coach and his/her client reach the advanced level of rapport and mutual understanding needed that will lead to an effective and productive working relationship for the benefit of the coaching client and their employer sponsor. During this ‘getting to know you’ phase, as well as jointly determining the expectations that the client has and the outcomes he or she wishes to achieve at the conscious level, the coach or mentor will also be attempting to track some of the unconscious patterns of behaviour and thinking that the client is demonstrating in order to facilitate meaningful enquiry or effective intervention either then or at a later date. In short, there is a lot ‘going on’ at multiple levels of cognition, and precious little time for the coach or mentor to effectively digest and fully utilise what the client is saying during their discussions, especially during the earlier sessions of the programme.

The Solution:

With the utilisation of the iWAM (Inventory of Work Attitudes and Motivations) profile report combined with the objective LAB (Language and Behaviour) assessment of the client’s current CV, it is now possible to measure at the fundamental level which unconscious motivational drivers are dominating a person’s cognitive reasoning and behaviour in their work context. This gives the coach or mentor advance knowledge and insight into potential coaching strategies that could be more likely to lead to faster and more resourceful action by the client. In addition, as part of the coach/mentor client profile briefing, there will be made available a client-specific ‘Communication Report’ that will indicate the styles of language that are most likely to gain immediate rapport with the client at the unconscious level and which styles of language to avoid, thus greatly enhancing the effectiveness of the communication that follows, from the first session to the very last.

The Benefits of Executive Coach/Mentor Pre- and Post Client Briefings:

  • Immediate insight into the individual motivational patterns of the client about to be coached
  • Increased potential for far greater levels of rapport to be gained at the unconscious level during the introductory and ‘getting to know you’ phases
  • More harmonious and productive coaching/mentoring relationship
  • Earlier and more useful information gained by the coach or mentor regarding possible directions in which future sessions could head in order to maximise the effectiveness of the programme
  • More effective communication to aid and abet a ‘fast track’ towards desired outcomes
  • More effective interventions or more impactful facilitations when and if required
  • The means to objectively and quantitatively measure the effectiveness of the coaching programme


  • Quantitative Analysis of the client to be coached utilising pattern recognition via the on-line iWAM test (Inventory of Work Attitudes & Motivations) and LAB (Language and Behaviour) assessment of his/her current CV
  • Coach/Mentor briefing on the client’s motivational drivers and language patterns followed by discussion regarding the most effective way to generate early rapport and ongoing influence with the client
  • The opportunity exists to ‘top and tail’ the pre-coaching briefing with a post coaching assessment to quantitatively measure the ‘before and after’ effectiveness of the coaching programme (optional)
  • The opportunity exists to complete a joint iWAM paired comparison of both the coach/mentor and the coaching client to indicate potential levels of unconscious rapport and dissonance (optional)