Try a Little Tenderness

In the work I do as a profiler and behavioural modeller, I often despair that our new world of on-line engagement does not allow for all of the nuances that originate from knowing someone really well through discovery, observation, interaction and good old fashioned ‘time investment’ into the relationship, and where one could count one’s closest friends or most valuable client relationships on the fingers of the both hands. [Read more...]

The Passing of a Pioneer in the field of Profiling and Behavioural Modelling

Just, yesterday I heard the sad news of the passing of Dr Marilyn Powell, PhD, who was a pioneer in the field of behavioural modelling and profiling in Australasia. [Read more...]

Marketing to Gen Y: What you can’t afford not to know

This article written by Bea Fields, was sent to me by good friends, Janek Pearce and Daniel Kalnins of Breakthrough Apps, whose company specialises in creating great apps for businesses large and small who have embraced the ‘smart phone’ culture. Janek and Daniel reckon that Bea Fields’ article (and her book) is right ‘on the money.’ Given that they market to this generation also, I respect their opinion. So dive into this article and enjoy some of Bea’s insights. (I have listed her contact web site at the end of the article for those of you who want to know more.) It’s a few paras longer than my usual blog, but I think you’ll appreciate reading it to the end… Brian.

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How to Find Good People

One of the most common questions we all hear time and time again, “What’s the best way to find good employees?” Whether you are an executive in a large public corporation or the owner of a private business, it seems to be the number one issue with regard to finding and developing the right people to grow your business. Here is an article by Alwyn Cosgrove, a business consultant based in the USA, I read the other day that I feel speaks directly to this question, and looks at it in a slightly different way. [Read more...]